DIRECTA
Start a production
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Directa — Films, Born Finished. AI ad-film production house: storyboard free, renders from ₹7,499.

A production house, not a prompt box

Directa runs the whole production — script, storyboard, cut — and shows you the board before a rupee moves. For D2C brands, founders and content teams that need ten videos a month, not one a quarter.

Start with a free storyboard
🎬 First viral video free — one per brand
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SC 02 THE MANIFESTO
Anyone can generate clips.
We direct films.

Every frame accounted for. Every cut on purpose. Eight treatments, one house standard — and nothing ships that you didn't approve on paper first.

Every frame here shipped.

Open palm in golden light
Whose Palm Is This?viral · 0:30
Founder with ABSOLVED stamp
Paapi — Absolvedmeme · 0:48
Astonished uncle
Hasta — Fateemotional · 0:53
Phone glow at 2AM
Scared To Show Himemotional · 0:36
Pitch certificate grin
The Pitchmockumentary · 0:48
The council convenes
The Aunty Councilmockumentary · 0:35
The PAY button
Give Us Your Moneyimpactful · 0:52
Window light portrait
The Brand Filmcorporate · 1:00
Support group circle
Puppy Adopters Anonymousmockumentary · 0:46
Creator talking head
One Day — Creator Cutugc · 0:58
Boy at the lathe, lamplight
Hasta — Fateemotional · 0:53
Palm reveal
Whose Palm — Ep. 2viral · 0:29
SC 04 EIGHT TREATMENTS · ONE HOUSE
01

Documentary

grounded, observational, credible₹14,999
02

Mockumentary

deadpan, played dead straight₹10,999
03

Meme

one gag, total commitment₹7,499
04

Viral

message-built, algorithm-native₹7,999
05

Emotional

slow-build, tender, never winks₹19,999
06

Impactful

one bold claim, proven₹11,999
07

Corporate

product-as-hero, premium restraint₹17,999
08

UGC

reads like a friend, converts₹8,999
SC 05 HOW A FILM HAPPENS HERE
I

The Brief

Tell us what you're making and for whom. Drop reference looks, or hand us your raw footage — the house cuts from what's real.

II

The Board — ₹0

Script and storyboard, scene by scene: the frame, the words, the voice, the duration. You correct it on paper. The director's chair is yours.

Storyboard frame: founder opens the pitchSC 01 · HOOK
Storyboard frame: the product pageSC 02 · HOLD
Storyboard frame: the ask landsSC 03 · PAYOFF
Approved
III

The Cut

One execution pass against the approved board — edit, grade, voice, music, captions — then a QA gate that measures everything before it ships.

🔒

Nothing renders until you approve

The board freezes the budget. No surprise spend, no runaway drafts, no "v14_final_FINAL". Corrections happen on paper — the film happens once.

SC 06 THE RATE CARD
Meme one gag, loop-ready
≤ 0:20
₹7,499
Viral message-built short-form
≤ 0:30
₹7,999
UGC creator-native, converts
≤ 0:45
₹8,999
Mockumentary character voices, comedy direction
≤ 1:00
₹10,999
Impactful launch & announcement films
≤ 0:40
₹11,999
Documentary evidence-led mini-doc
≤ 1:00
₹14,999
Corporate polished brand film
≤ 1:00
₹17,999
Emotional cinematic awards-cut treatment
≤ 1:15
₹19,999
STORYBOARD ₹0, ALWAYS. You pay only for the render you approved.Every new account starts with a ₹499 welcome credit.
SC 06b RETAINER PACKS

For brands that ship weekly.

Buy films in bulk, draw them down as you brief. Every pack is the full house — any film type, storyboard-first, nothing renders without your approval.

Starter 5 films ₹6,500/film ₹32,500 + 18% GST First retainer — monthly content for one brand. 1 revision round per film. Credits valid 6 months. Start your pack → Growth 10 films ₹6,250/film ₹62,500 + 18% GST Two films a week for a month. Priority queue, 2 revision rounds per film. Credits valid 6 months. Start your pack → MOST POPULAR Scale 20 films ₹5,750/film ₹1,15,000 + 18% GST An always-on content engine. Dedicated creative director, monthly calendar call, priority queue. Credits valid 12 months. Start your pack → Studio 50 films ₹5,200/film ₹2,60,000 + 18% GST Agency replacement. Same-week turnaround SLA + a quarterly cinematic brand film on the house. Credits valid 12 months. Start your pack →
Storyboard-first on every film · pay once, draw down as you brief · secured by Razorpay

READY WHEN
you are.

Your first board costs nothing. Your first viral film is free.

Start with a free storyboard