A Produsa Studio

Your AI production house.

Give Directa a brief and a film type. It runs the right treatment end to end — scripting, storyboarding, edit and finish — from a mini-documentary to a meme. Generated from scratch, or cut from your own footage.

SCRIPT · STORYBOARD · ONE APPROVED RENDER
The Types

The type selects everything downstream.

A type isn't a filter — it's a complete production doctrine: its own tone, scripting method, storyboard style, and edit recipe.

🎞️

Documentary

grounded · observational · credible

Evidence-led mini-doc. Interview and voiceover spine, real beats, breathing pace. The brand earns its place at the last beat — never before.

  • Script — cold-open fact → evidence beats → human moment
  • Board — real frames, lower-thirds
  • Finish — natural grade, archival texture
🎤

Mockumentary

deadpan · comedic realism

Absurd premise, played 100% bureaucratically straight. Shark-Tank pitch energy: talking heads, reaction cutaways, a physical-prop punchline.

  • Script — one line per clip, escalating sincerely
  • Board — character boards + reaction inserts
  • Finish — dry cuts, sting music, caption punchlines
💀

Meme

fast · absurd · shareable

One gag, total commitment. Deadpan dread flipped to an absurd reveal — the brand arrives inside the punchline, and the loop makes it land twice.

  • Script — setup → turn → punch, nothing after
  • Board — three panels or it isn't done
  • Finish — jump cuts, meme captions, hard punch beat

Viral

short-form · algorithm-native

Designed around messages: 5–9 ideas, one scene each, sized to be heard and read once. Hook, stepwise reward, one in-video CTA, loop close.

  • Script — message-unit grammar, cuts only when the message changes
  • Board — one screen per message
  • Finish — beat-grid edit, kinetic captions
🕯️

Emotional

cinematic · slow-build · tender

One tracked human with a real want, a foil who carries the heart, and a payoff at the very last beat. Color and framing tell the story.

  • Script — story-first, character want, plant → payoff
  • Board — mood boards, held frames
  • Finish — filmic grade, score-led, long dissolves
📢

Impactful

bold · declarative · brand-forward

One bold, defensible claim in the first line — then immediate proof, shown in real time. Numbers as hooks, brand seal at the end.

  • Script — claim → proof → one CTA
  • Board — statement frames, big type
  • Finish — hard cuts on the claim, punchy grade
soon🏢

Corporate

polished · brand film

Briefed later.

soon🤳

UGC

creator-native

Briefed later.

The Pipeline

Storyboard-first. One approved render.

Every production runs the same spine, parameterized by its type. Nothing expensive happens until you've seen — and corrected — the film on paper.

1

Brief

Your prompt + a type. Optionally add reference images or video to steer the look — or raw footage to be treated and cut.

2

Script

Written by the type's own method — a message-unit grammar for viral, a character-want spine for emotional, a claim-proof spine for impactful.

3

Storyboard ₹0

The review artifact: per scene — the screen, the on-screen text, the voice line, the duration, the phase. Built at zero generation cost from existing assets and text frames.

🔒 Render freeze

No paid generation fires until the storyboard is approved. Corrections happen on the board, never through re-renders. Endless re-renders are a production bug.

4

One approved render

Stills → motion → voice → music → edit, in a single pass against the approved board. Distinct character voices with real delivery direction; music ducked under the voice.

5

Finish & QA

The type's edit recipe, then hard gates: vertical 1080×1920, broadcast loudness, frame-accurate duration, clean audio. It ships when it passes — not before.

Inputs

Bring a prompt. Or bring everything.

🎬

From scratch

A one-line brief is enough. Directa scripts to the type, boards it, and generates every frame after approval — photoreal stills, native-dialogue motion, character voiceover, an original music bed.

Reference assets welcome — drop images or clips and they steer the look, lock a character, or become the opening frame.
📼

From your footage

Hand over raw rushes and Directa becomes your editor and colorist: it ingests, transcribes, and boards with your actual frames — then grades, stabilizes, reframes, cuts to the type's recipe, captions, and scores.

Same board, same gate — you review real frames from your footage before a single finishing pass runs. The same rushes can become a documentary or a meme; the type decides.
Directa

Brief in. Film out.

Pick a type, write one line, and watch it become a storyboard.

Start a brief